3M: Workers' Choice Campaign

People in hazardous work environments around the world are expected to wear PPE. Do they do it? No. And why not? Well they do it because they're told to, not because they want to. Now we're not dealing with kids, and there's really no magic incentive other than still being able to see, hear and breathe properly later in life, but how about putting some emphasis on the USPs. Some of them are actually quite cool.