Command: 'A Whole Wall of Possibilities' YT campaign
Decorating can feel like a huge commitment, especially for some reason, hanging pictures - what if it's not straight? What if I ruin my lovely wall?? Heart pounds. Sweaty hands. I'll do it later (i.e never).
'A Whole Wall of Possibilities' presents the ability to use Command products to decorate and organise a whole wall, or even an entire space, with creative freedom and then remove them "damage free".
Our campaign focuses on creative possibility over Command's "damage-free" hanging USP because all good projects start with some inspiration. The visuals demo how easy it is to apply, work with and remove the strips to make a wall that's unique to you.​
On the back of this, we ran another 'Whole Wall of Christmas Possibilities" campaign focusing on Christmas decor, showing more of the range for hanging string lights, baubles and tinsel etc. Customers were the inspiration behind the seasonal ad after sharing photos of amazing space-saving 'wall trees' they had created, using Command's hanging products to display decorations around a centrepiece. The campaign was accompanied by inspiration on social, of different Christmassy creations, showing how versatile and impressive the product is!
